Why do we need another book on the photography business?

It’s fairly simple.

I personally feel the right questions have not all been asked and answered. Certainly the usual legal, financial, and marketing topics have been covered, and even then, I know for a fact some of those have changed over the years. Have we adjusted our strategies? We definitely cannot do business like we used to. All over the planet, every type of industry is undergoing major changes. The recording, electronics, communications, advertising, print, television, radio, automotive, paper mills, electricians, and repair technicians of all sort – everyone is reassessing not only how the perform their technical skills but also how to deal with the business side of their work.

Photography has completely profession changed as a technical craft. No more darkrooms. No more secrets. The Magical process has metamorphosed. Instant gratification has taken hold of the consumer market.

The era of “Good Enough” is facing us directly.

Over the last few years, different manufacturers of equipment have taken over. What is left for us to do? Come to the cashier and pay. Years ago, you would buy a piece of gear – a camera, and it would last for decades if well kept. Today, you are lucky to keep a digital camera for three years before someone convinces you to upgrade.

You want to tell me little has changed! You insist on doing business the same way! Get ready for a tough ride.

Why should you even consider buying this book?

• To price your work for profits.

• To get clients who can afford your services.

• To set yourself apart from the ever-increasing competition.

• To focus your energies on a market that is profitable.

• To reduce the amount of time you spend at work and to enjoy life.

You have learned how to master your photographic art; selling is also an art form you can tame.

W5’s of the photography business.

Exercise #1: Answer these questions:

1. Why are you in photography? ____________________________

2. What kind of photography will you concentrate on?  ____________________________

3. Which market will you serve?  ____________________________

4. When will you start up your business?   ____________________________

5. Where will you work from?____________________________

This book is loaded with questions guaranteed to make you reflect on your career.

* If you’re new to the business, how much time do you want to spend learning what you really need to succeed?

*  If you are a seasoned photographer, are you satisfied with your current financial results?

* Are you stressed out with the way the consumer is trying to bring down prices?

* Are you working very hard but with the feeling that you are not moving ahead?

* Isn’t it time you lived to your full potential?

If you have answered “YES” to any or all these questions: GET THIS BOOK!

Download an excerpt: P_2_P_Preview

This book is available in 2 versions:

Soft cover:

Ebook:

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